Portion Control: What Does It Mean in Food Packaging?
Anyone who has gone on a diet most likely has heard about portion control, which is the practice of consuming only a certain amount of food to limit the intake of fat, salt, sugar, and calories. However, portion control isn't just applicable to those starting their health and fitness journey — it can also be incorporated into the packaging of manufactured food products! Here’s why portion control packaging should be a priority for those in the food industry.
What Does Portion Control Mean?
In terms of food manufacturing, portion control means selling your products in relatively smaller amounts or sizes. Instead of selling entire cakes, for example, you can divide each cake into slices and put each slice into its individual container. For snack items like chips and pretzels, you can opt to sell them in small pouches instead of offering large amounts in a bigger bag.
Portion control is often done to provide consumers with food items that are already packaged according to the daily recommended allowances for macronutrients. This eliminates the need for eyeballing and guesstimating portion sizes and makes it easier for people to track the number of calories, salt, fat, and sugar they consume daily.
Why You Should Adopt Portion Control Principles
Switching to portion control packaging can be challenging since it requires a substantial investment. For one thing, there's the need to modify packaging machines to meet the new portioning guidelines, which can be expensive and time-consuming. Businesses will also have to implement new marketing strategies to introduce the product's new look to their consumer base and convince them that only the packaging has changed — the product's quality has stayed the same.
However, no matter how challenging it might be, switching to portion control packaging can be incredibly beneficial for your business. By taking this step, you'll get to:
✓ Cater to health-conscious customers — Properly portioned food allows people to enjoy their favorite treats without worrying about overindulging. So, when you invest in portion control packaging, you’ll make your products more attractive to consumers who want to stick to their health and fitness goals.
✓ Grab the attention of on-the-go consumers — Portion control packaging makes food products more convenient to bring around. This makes them an excellent option for students, office workers, commuters, travelers, and any other demographic that's always on the go and doesn't have the space or means to carry around products with bigger packaging.
✓ Help reduce food waste — If you have a large amount of food in your hands, it’s easy to wrap up the leftovers, stick them in the fridge, and forget that they exist. Eventually, you’ll have to throw them out once they go bad. Fortunately, with portion control packaging, food waste becomes less of a possibility since it’s difficult to waste food when it’s offered in smaller sizes.
Reach Out to Us!
Using portion control packaging is one of the best things you can do for your food manufacturing business. Don't worry since switching to this type of packaging can be easy, especially if you get the help of experts like Rapid Food Solutions.
We offer a range of portion-control pouches made of high-quality materials that can be fully customized to suit our customers' needs and preferences. Learn more about our portion control packaging and other packaging solutions we offer by giving us a call today!