Updated: Aug 16
Re-Thinking Product Packaging: Little Changes That Go a Long Way for Your Business
The great Steve Jobs once said: “Packaging can be theater, it can create a story,” and he was right. When a consumer looks at a product, he doesn’t see what’s inside right away, but he gets drawn to what it’s packed in. This is why marketing experts couldn’t put too much emphasis on the importance of good, smart packaging for your business. The question is: what changes can you make to create a difference for your products? We have some tips:
Take time to think about your design.
Good packaging doesn’t happen overnight. Big companies spend a lot of time and resources testing color combinations, materials and of course, finding the right supplier for packaging for food products. Look at your product and imagine the best way you can package it to meet these goals: protection, practicality and marketing.
Try to avoid using void fillers.
Size does matter when it comes to packaging, although a lot of businesses still make the mistake of choosing boxes and containers that are too big for their product. Then, they waste money on void fillers like bubble wrap and foam pellets. When you do this, you’re not only spending more on packaging, but you’re also increasing the amount of waste that your business is generating, and that’s not good for the environment. If you need a bit of space to avoid compressing your product, ask your supplier to create custom box inserts instead. This will help keep your product intact without covering it with extra stuffing.
Find multiple-use packaging.
These days, it’s very important to be clever with your packaging, and that means finding multiple uses for it. if you look at stores today, you’ll see that a lot of packaging can also serve as displays. For instance, a box can already double as an attractive display where you have your logo prominently displayed and you can ensure that your products will be organized properly when they hit the shelves. You can also use magnetic foldable boxes that can easily be flattened when not in use. These boxes are also reusable, so you’re helping the environment by making sure that your packaging is sustainable enough that consumers can still find another use for them.
Think about personalizing your packaging.
If you want to stand out and be remembered by your customers, a little personalization can really go a long way. A simple personalized thank you note or a message can already make a world of difference because it allows you to make your customers feel that you value their business with you. It’s also an excellent way to show that you’re more than just about profits, but you also really care about the people who are supporting your business. When it comes to packaging, it’s really all about being creative and thinking outside what’s already being offered on the market. Of course, it would also help if you can find the right partner to help you create the best packaging for food products and more. That is why, we not only help you bring your product to life with attention-grabbing graphic and materials, but we offer high-touch 24/7 customer service inventory management with regional storage options and floor stock agreements to meet your specialized needs.
Contact us today and help bring your dream product to life!